Early in the history of Urban Shelf, some told us that our product really needed one more thing in its bag of tricks to be a smash. We debated, had meetings, and sketched on the drawing board for a long while on what could be added to achieve this goal. Eventually we gave up and brought it to market regardless of the critics remarks…... Until a few months ago - when a clever customer emailed us with pictures of her cat clad iPad resting comfortably on Urban Shelf. Mary told us that she did not like the viewing angle when flat on a table so she began experimenting with different folding configurations of her black Urban Shelf. At first we thought that changes to the design might be required, but lo and behold - tablet stand functionality was already built-in.
Simon, the now famous 'Cat in the iPad'
Simply fold Urban Shelf back upon itself as depicted below - whalla, instant iPad stand. Another perk is that the orientation(portrait or landscape) or a presence of a case or not makes no difference, Urban Shelf will still work well. Some of the phones available today also work well with this configuration, (as many have built-in kickstands to enable comfortable landscape viewing, but not portrait mode.) Who knew Urban Shelf could help you with your high stakes Scrabble game?
"Functional minimalism was our design goal. Clean lines and easy operation were our drivers. We feel the product is indispensable to today's technology dependent human. Spend a few nights with Urban Shelf - you may soon share our sentiments.