Early in the history of Urban Shelf, some told us that our product really needed one more thing in its bag of tricks to be a smash. We debated, had meetings, and sketched on the drawing board for a long while on what could be added to achieve this goal. Eventually we gave up and brought it to market regardless of the critics remarks…... Until a few months ago - when a clever customer emailed us with pictures of her cat clad iPad resting comfortably on Urban Shelf. Mary told us that she did not like the viewing angle when flat on a table so she began experimenting with different folding configurations of her black Urban Shelf. At first we thought that changes to the design might be required, but lo and behold - tablet stand functionality was already built-in.
Simon, the now famous 'Cat in the iPad'
Simply fold Urban Shelf back upon itself as depicted below - whalla, instant iPad stand. Another perk is that the orientation(portrait or landscape) or a presence of a case or not makes no difference, Urban Shelf will still work well. Some of the phones available today also work well with this configuration, (as many have built-in kickstands to enable comfortable landscape viewing, but not portrait mode.) Who knew Urban Shelf could help you with your high stakes Scrabble game?
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